Australians are still banking with the same institution their parents chose and many may be missing out on better rates, services, and financial perks as a result.
A recent survey commissioned by the Customer Owned Banking Association (COBA) and conducted by Pureprofile found that over half of Australians (53%) chose their main bank because of their parents. The survey polled 1,004 Australians aged 18 and over.
Of those, 33% had their accounts set up by their parents, while another 20% followed in their parents’ footsteps and chose the same bank themselves.
That early nudge has lasting power with 61% of Australians reporting they’ve never changed banks.
Sticking with the family bank without reviewing your options could cost Australians hundreds, if not thousands, of dollars each year in missed savings, higher fees, or lower interest rates
“It’s a common story: your parents opened your first account, and many simply stayed with that bank. But as we grow, so do our values and priorities. We encourage Australians to ask themselves if their bank truly reflects who they are and what they care about today,” COBA Chief Operating Officer Stephanie Elliott said.
Experts advise that it’s a good idea to regularly review your banking arrangements, compare products, and shop around — even if you feel loyal to your current bank.
“By not making a proactive choice on which institution you bank with, you could be overlooking competitive rates and fees, market-leading customer service, or the chance to bank with an institution that truly aligns with your specific needs and values,” Ms Elliot added.
Among those who switched, more than half (53%) cited better fees or rates as their motivation, while one in five (20%) left due to poor customer service.
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Considering a change? The table below features savings accounts with some of the highest interest rates on the market.
Bank Savings Account Base Interest Rate Max Interest Rate Total Interest Earned Introductory Term Minimum Amount Maximum Amount Linked Account Required Minimum Monthly Deposit Minimum Opening Deposit Account Keeping Fee ATM Access Joint Application Tags Features Link Compare Promoted Product Disclosure
Rate varies on savings amount.
then 4.60% p.a.
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then 3.70% p.a.
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Rate varies on savings amount.
then 4.50% p.a.
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