New car sales fall off a cliff in October

Photo by Jordan Bebek on Unsplash

New car sales have fallen by 9.1% in October compared to the same time last year, extending a downturn in the Australian car market which is now in its 19th consecutive month.

This means that 78,000 fewer cars were sold in the first ten months of this year, compared with October 2018.

A total of 82,456 cars were sold in October 2019.

The Federal Chamber of Automotive Industries (FCAI) released the new sales figures for the month.

FCAI chief executive Tony Weber said several factors are behind the lagging sales figures.

“While the drought and other domestic conditions are impacting the market, our key concern is the effect over-regulation of the financial sector is having on new vehicle sales,” Mr Weber said.

Source: FCAI

“The FCAI and our members have been concerned about the risk-averse approach to lending in Australia for some time and see improved access to finance as a key to driving economic growth in 2020.”

Sales were down across all buyer types, including private (5.2%), business (8.2%) and government (7.3%), which Mr Weber said was interesting.

Toyota remains the leader as the most popular car brand, followed by Mazda and Hyundai.

Rank	Car brand	Total sales YTD	Total sales October 2019
1	Toyota	171,503	16,988
2	Mazda	85,427	6,370
3	Hyundai	73,944	7,455
4	Mitsubishi	69,317	4,811
5	Ford	53,495	4,891
6	Kia	51,422	5,062
7	Nissan	42,354	4,011
8	Volkswagen	41,929	4,220
9	Holden	37,301	3,086
10	Honda	36,971	2,761

The Toyota Hi-Lux remained the top-selling vehicle for the month with 3,516 sold, followed by the Ford Ranger (3,160), the Hyundai i30 (2,216), the Toyota RAV4 (2,132) and the Toyota Corolla (2,117).

Rank	Vehicle	Oct 19	Oct 18	% diff
1	Toyota Hi-Lux	3,516	4,401	-20.1%
2	Ford Ranger	3,160	3,511	-10.1%
3	Hyundai i30	2,216	2,049	8.2%
4	Toyota RAV4	2,132	1,582	34.8%
5	Toyota Corolla	2,117	2,663	-20.5%
6	Toyota Landcruiser	2,101	1,970	6.6%
7	Kia Cerato	1,827	1,338	36.5%
8	Mazda CX-5	1,708	2,000	-14.6%
9	Hyundai Tucson	1,693	1,530	10.7%
10	Nissan XTrail	1,592	1,644	-3.2%

The declining car sales figures are yet another sign of a struggling economy, with figures released earlier this week showing a slump in retail sales figures.

Some industry players believe the rise of car subscription services may be behind the falling new car sales.

Last month, Hyundai announced it would be joining car subscription service Carly, allowing motorists to subscribe to new and used Hyundai vehicles in Australia.

Carly CEO Chris Noone said car ownership is changing as finance gets harder to obtain.

“Car finance is getting harder to obtain and banks are cracking down on lending, especially after the banking Royal Commission,” Mr Noone said.

“This is a new age for car ownership in Australia. The goalposts have definitely shifted from outright purchase and debt financing to more flexible arrangements to suit lifestyle and personal circumstances.”

Earlier this year, Melbourne-based car subscription service Carbar launched in Sydney, with plans for a broader roll out across the rest of the country.

Jaguar Australia recently announced it would be partnering up with Carbar.

Looking for a low-rate car loan? The table below displays some of the lowest fixed car loan rates on the market for new cars.

Data accurate as at 7 February 2020. Rates based on a loan of $20,000 for a five-year loan term. Products sorted by advertised rate, then by company name (A-Z). View disclaimer.

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