Retail trade figures point to 'smarter' Christmas spending outlook

author-avatar By on November 04, 2020
Retail trade figures point to 'smarter' Christmas spending outlook

Photo by Jonathan Borba on Unsplash

Australian Bureau of Statistics data released today revealed retail turnover fell 1.1% in September 2020, highlighting volatility in the sector.

While the result was better than the ABS' preliminary figures of -1.5%, they represent a continual fall of 4% from August's figures in seasonally adjusted terms.

Openpay's head of retail Sonia Nixon said consumers will think of "smarter" ways to spend money in the lead up to Christmas.

"What we are likely to see between now and Christmas is consumers finding smarter ways to manage their finances around the holiday season, such as making the most of Black Friday sales or using flexible payment plans to spread the cost into 2021," she said.

"Between now and the end of the year we anticipate this upward trajectory translating into sales growth as the lifting of lockdowns in Victoria breathe fresh life into the state’s retail sector and we approach peak trade nationwide."

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Retail trade throughout the pandemic has been extremely volatile, with figures surging to all-time highs in April off the back of grocery panic buying.

September's figures might point to a stabilisation of the industry, with quarterly retail figures up 6.5%.

ABS' director of quarterly economy-wide surveys Ben James said some retail areas are trading at elevated levels compared to September 2019.

"Falls in the September month were led by household goods retailing (-3.6%), and food retailing (-1.5%)," he said.

"The quarterly rise was driven by a recovery in industries that saw sharp falls in the June quarter 2020, as well as continued strength in industries such as food retailing, other retailing and household goods."

Other data also indicates spending is back to pre-COVID levels.

Ms Nixon pointed to now being an opportune time for retailers.

"Retailers that are responsive to this will make the most of these key retail events and drive strong brand loyalty in the long term," she said.


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Harrison is Savings.com.au's Assistant Editor. Prior to joining Savings in January 2020, he worked for some of Australia's largest comparison sites and media organisations. With a keen interest in the economy, housing policy, and personal finance, Harrison is passionate about breaking down complex financial topics for the everyday consumer.

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