Small builders benefit from HomeBuilder boom

Photo by Troy Mortier on Unsplash

New data from a software company reveals COVID-19 has not adversely affected the businesses of small builders.

Buildxact, a software provider for small builders, found the value of quotes for projects increased by 83% in the June 2020 quarter, up to $4.01 billion, compared to $2.19 billion in the 2019 quarter.

In its Residential Construction Activity Report April-June 2020, Buildxact found that compared to the June 2019 quarter, 2020's June quarter's volume of quotes increased by 10.7%

Although the number of quotes on its platform fell in April, as COVID-19 restrictions hit in late March, the platform found volumes picked up again in May and June to levels "well above" what they were in March.

In July, the value of work quoted was $1.62 billion, up from $1.1 billion in February, when housing speculation was still optimistic.

The number of quotes was also up 11% between June and July, which Buildxact is putting down to HomeBuilder.

In July alone, the number of quotes was 9,799. 

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While subscriber numbers increased on Buildxact in that time, CEO David Murray puts the boom down to increased demand.

“Demand is high, particularly for renovation projects. Builders are very busy quoting to secure a pipeline of projects to deliver, and with the average project over $150,000, this work will run for many months," he said.

Buildxact also says the strict lockdowns in Victoria will have "minimal impact" on small builders, as the size and nature of their jobs requires fewer than five people on site.

However, Mr Murray says HomeBuilder has had little impact on jobs won yet, with the win rate actually trending down (table at bottom of article).

“Builders are telling me that they were very busy beforehand, and now they are quoting on projects with the government grant, but they haven’t necessarily started those projects yet,” he said.

The HomeBuilder grant is available for contracts started by 31 December, and builders have called for a 12 month extension.

Renovators missing the mark

To be eligible for HomeBuilder, those using it for a renovation must spend a minimum $150,000.

According to Buildxact's data, average quote size in May was $149,580, and $149,505 in June when the policy was announced, just shy of the threshold.

Additionally, Savings.com.au obtained July's data from Buildxact, and found the average quote value was $160,390 in that month, above the minimum HomeBuilder threshold for renovations.

Still, however, this is below April's average quote size of $170,000, though volumes were lower during that month at about 7,000 for all categories of quotes.

The bulk of quotes in the June quarter were for renovations, making up nearly half of all 25,900 quotes conducted in the quarter, as opposed to the 'other' and 'new build' categories.

In the March quarter, quotes for new builds made up about 16% of all 20,000-odd quotes, consistent with June quarter's percentage of around 17% of total quotes.

July was where the numbers started to skew, with renovations making up more than 55% of all quotes, with new builds equating to more than 20% of total quotes.

Similar proportions for new builds were found in 2019's corresponding quarters, albeit at much lower volumes.

Proportions were similar for renovations in 2019's corresponding quarters, implying would-be builders and renovators might not be changing their intentions as much as HomeBuilder might have intended.

Stuck at home and tyre-kicking

Buildxact's data also shows (in table below) that the job win rate has tracked downwards, despite an increase in volume and value of quotes.

The win rate in July was just 13.1%. 

Managing director of Smith and Sons Renovations Leigh Wallis puts it down to 'tyre-kickers'.

“In mid-April, renovations inquiries took off exponentially. Obviously, some people are just tyre-kicking," he said.

"But people are stuck at home and are looking at their four walls, wondering ‘What can we do to improve the home?’

"The other a part of it is that some people may have had a go at renovations themselves and now need a tradie to fix up their mistakes.

"The other thing is that since COVID-19, people have got money that they may have intended to use on travel, but that’s now off the cards. They’re quite happy to spend that money on renovations."

Source: Buildxact

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Disclaimers

The entire market was not considered in selecting the above products. Rather, a cut-down portion of the market has been considered which includes retail products from at least the big four banks, the top 10 customer-owned institutions and Australia’s larger non-banks:

• The big four banks are: ANZ, CBA, NAB and Westpac
• The top 10 customer-owned Institutions are the ten largest mutual banks, credit unions and building societies in Australia, ranked by assets under management in November 2020. They are (in descending order): Great Southern Bank, Newcastle Permanent, Heritage Bank, Peoples’ Choice Credit Union, Teachers Mutual Bank, Greater Bank, IMB Bank, Beyond Bank, Bank Australia and P&N Bank.
• The larger non-bank lenders are those who (in 2020) has more than $9 billion in Australian funded loans and advances. These groups are: Resimac, Pepper, Liberty and Firstmac.
• If you click on a product link and you are referred to a Product or Service Provider’s web page, it is highly likely that a commercial relationship exists between that Product or Service Provider and Savings.com.au

Some providers' products may not be available in all states. To be considered, the product and rate must be clearly published on the product provider's web site.

In the interests of full disclosure, Savings.com.au, Performance Drive and Loans.com.au are part of the Firstmac Group. To read about how Savings.com.au manages potential conflicts of interest, along with how we get paid, please click through onto the web site links.

*Comparison rate is based on a loan of $150,000 over a term of 25 years. Please note the comparison rate only applies to the examples given. Different loan amounts and terms will result in different comparison rates. Costs such as redraw fees and costs savings, such as fee waivers, are not included in the comparison rate but may influence the cost of the loan.

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