How We Get Paid
How Savings.com.au generates revenue
Purpose and Commitment
Savings.com.au exists to help people save money, whether it be to get those savings ‘up-front’ when we buy something, or those cumulative savings we make over time which help to build our future position.
To do this, Savings.com.au generates relevant and factual information which it commits to providing freely to anyone visiting its web site or accessing the content through other digital channels including email subscriptions, Facebook, LinkedIn and various other social media.
It takes material resources (staff, IT systems and many other business overheads) to be able to present this curated content so that it can be easily consumed and remain free of charge. In order to sustain this, it is necessary for Savings.com.au to generate revenue.
Connecting the Audience with Products that are likely to help them save
Savings.com.au earns revenue by connecting financial product suppliers (eg. banks, building societies, credit unions, etc.) to those in its audience who are in market, and whom see value in the products published within the content.
Any products published within the Savings.com.au editorial content are done so first and foremost because they are contextually relevant to and complement that content. For this to happen, the Savings.com.au team must judge that the product, when compared against the broader market offering available to Consumers, is one that is likely to help the audience save money.
Media Products are Important Communication Devices
As stated on our Conflicts of Interest page, we write and present content which we know people in the community are searching for to help them save money. Part of this content is tables of product information which are designed to provide a level of real world data to complement the concepts and insights being communicated in the body of an article.
Tables are a very effective tool in providing a convenient way for the audience to scope products available in the market which the Savings.com.au team judges are likely to help people to save money. Hence they are an important communication device on the Savings.com.au site.
These tables (either embedded or stand-alone) are also the predominant format of media product which Savings.com.au uses to connect audiences with Product Providers in a commercial manner, offering this access via lead referrals which are directed to landing pages curated by the Product Providers.
These commercial relationships are always contingent upon the Savings.com.au team’s judgement that the products within the tables align with the contextual purpose of the editorial content (i.e both the topic being discussed as well as the products offering the opportunity for the audience to save money).
Importantly, just because a product is listed in a table does not mean that it is underpinned by a commercial relationship. Savings.com.au often publishes products where there is no commercial relationship in place with the product provider.
Savings.com.au may also publish other small / basic tables which simply list products which are 100% underpinned by commercial agreements. These types of tables will not appear within (eg. natively) editorial content, and products within them will not be referred to specifically in the editorial content. These commercial tables will be clearly marked as ‘Sponsored’.
Sustainability based on Trust
Savings.com.au understands that its business is based on an intrinsic level of trust between itself and its audience. The foundation of this trust is that the audience can rely on Savings.com.au to curate content which will help them save money.
If savings.com.au fails to do this by promoting specific products (through both publishing and entering into commercial relationships) which do not, relative to the broader market of product options, help the audience save money, then the trust bond between Savings.com.au and its audience will not be sustained.
This would not be good for the Savings.com.au business, as it would cause a fundamental erosion of audience numbers and engagement. So in this sense, Savings.com.au’s commercial success is structurally aligned to its ability to help its audience save money – something which would preclude it from promoting products (for commercial benefit) which do not do this.