Inflation pushes shoppers to sniff out grocery bargains online

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on March 07, 2022 Fact Checked
Inflation pushes shoppers to sniff out grocery bargains online

A new survey reveals online grocery shopping saves the average shopper $1,369 a year and the equivalent of an extra long weekend in time back.

Inflation has been a hot topic, with petrol, groceries and alcohol all rising in recent months.

ABS data from December toppled many economists’ predictions, rising 1.3% in the December 2021 quarter to an annualised rate of 3.5%.

A survey of 1,044 Australians, commissioned by ING, shows shoppers are buying groceries online to save time (62%), avoid crowds (58%), save money (33%) and limit impulse purchases (31%).

Almost three quarters (71%) are looking to save money by searching for the best deals online or opting for pre-prepared lunches.

Amy Cunningham, Head of Digital at ING Australia, said buying your groceries online could be one of the easiest ways to save money.

"The $1,369 saved by the average shopper may cover two months’ of utility bills or the costs for a year’s worth of swimming lessons for one child," she said.

"Plus getting an extra-long weekend of time back to spend doing the things that matter most is a real added benefit."

According to the report, 22% of respondents are also currently signed up to a meal kit subscription.

The main motivation is to save cash (76%), and on average, and shoppers estimate they save $1,503 a year by opting for mealtime deliveries.

More than three quarters (78%) said they order groceries online more than they did before the pandemic.

Almost eight in ten (79%) want to save money on food, whether that be dining out (41%) or groceries (38%) in 2022.

Also read: What does rising inflation actually mean for the wallet?


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            The entire market was not considered in selecting the above products. Rather, a cut-down portion of the market has been considered. Some providers' products may not be available in all states. To be considered, the product and rate must be clearly published on the product provider's web site.,,, and Performance Drive are part of the Savings Media group. In the interests of full disclosure, the Savings Media Group are associated with the Firstmac Group. To read about how Savings Media Group manages potential conflicts of interest, along with how we get paid, please visit the web site links at the bottom of this page.

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            Aaron joined in 2021. He is a finance journalist with a keen interest in property, the share market, and improving financial literacy in young Australians.


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