SUVs, utes increase marketshare as new car sales dwindle

Photo by Patryk Sobczak on Unsplash

The Federal Chamber of Automotive Industries data released today reveals car sales in July 2020 were down 12.8% compared to July 2019.

The decline represents the 28th consecutive month of new car sales declines after June's figures were slightly better than expected.

In total, 72,505 new vehicles were sold in June 2020, as opposed to more than 83,000 in July 2019.

Sales figures for the year-to-date are also down 19.2% on the same period last year.

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The Federal Chamber of Automotive Industries' (FCAI) chief Tony Weber pointed to the challenging market conditions.

However, SUVs continue to grow market share, with sales of small SUVs up 7.3% in June compared to last year, with 'light' SUVs up 18.5%.

Overall, SUVs made up 50.4% of the new car sales market in July - up from 45.6% a year ago.

Combined with the light commercial segment (utes), those two segments now make up more than 70% of the entire fleet sold in July.

Luxury car sales on the up

While new car sales overall are continuing their decline, luxury brands are increasing their sales, especially in the SUV segment.

For example, Audi's sales figures in July were up 53.3% compared to the year prior, aided largely by new model releases such as the new Q7, and the Q5 increasing its sales by 10.4%.

Maserati sales are also up by two thirds, boosted by the new Levante SUV, up nearly two thirds, and the Ghibli increasing sales by 60%, albeit with very low volumes.

Volvo also experienced a 23.1% increase in new car sales volume in July, with the new XC60 SUV increasing its sales by nearly a third.

Mercedes-Benz's GLC-Class 'Coupe' SUV also increased its sales by nearly a quarter.

The push to go green

While still trading on low month-to-month volumes, compared to a year ago, hybrids are increasing market share. 

The 'PHEV' category, i.e. plug-in hybrids, increased sales in the passenger segment by 31.3% in July 2020, compared to July 2019 - in the SUV segment, sales increased 136.2%.

Regular hybrid passenger vehicles increased sales by a fifth, while those in the SUV segment increased by 269.6%.

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Dud car warranties and insurance products on notice

Today the Australian Securities and Investments Commission (ASIC) announced it is seeking feedback from stakeholders to place an intervention order on the sale of add-on insurance and warranty products sold with motor vehicles through car yards.

The commission says it will address "significant consumer detriment" in the market.

Already it has proposed a 'deferred' sales model, which is designed to boost informed purchasing decisions by introducing a pause in the sales process between the sale of the vehicle and a buyer's decision to purchase add-on products. 

This comes after an ASIC report in 2016 that outlined these add-on products are "failing consumers in the design, pricing and sales". 

So far, the commission has secured remediation from 11 insurers, one underwriting agency and one warranty provider.

As of June 2019, more than $130 million has been refunded to more than 245,000 consumers.

The reforms are part of the Government's response to the wider Financial Services Royal Commission held in 2018.

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