Did HomeBuilder cause new home sales to soar in June?

author-avatar By on July 14, 2020
Did HomeBuilder cause new home sales to soar in June?

Photo by Brett Jordan on Unsplash

Following a record low in May, sales of new homes in June soared by more than three-quarters amid the introduction of the HomeBuilder scheme.

Housing Industry Association (HIA) data for June shows new home sales rose by 77.6% after May's record low, with HIA chief economist Tim Reardon saying this was off the back of the Government's HomeBuilder program, which was announced at the beginning of the month. 

"The rebound in New Home Sales in June does not fully offset the dismal results of the preceding three months and we are cautious of over-interpreting data from a single month," Mr Reardon said. 

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Base criteria of: a $400,000 loan amount, variable, fixed, principal and interest (P&I) home loans with an LVR (loan-to-value) ratio of at least 80%. However, the ‘Compare Home Loans’ table allows for calculations to made on variables as selected and input by the user. All products will list the LVR with the product and rate which are clearly published on the Product Provider’s web site. Monthly repayments, once the base criteria are altered by the user, will be based on the selected products’ advertised rates and determined by the loan amount, repayment type, loan term and LVR as input by the user/you. Rates correct as of October 18, 2021. View disclaimer.

"It is a clear indication that HomeBuilder will help protect jobs in the sector in the second half of 2020 and into 2021.

“Additional sales data from July and August will be necessary before drawing accurate estimates on the impact of HomeBuilder on employment in the sector.

"New home sales data is highly responsive to changes in consumer confidence."

Read: How to save on house renovation costs

New home sales had consistently fallen to their lowest ever levels throughout March, April and May, and according to HIA a significant contraction in the volume of work would have occurred in the second half of 2020. 

This, in turn, could have led to a wider contraction in the broader economy, with home construction ranking as the second biggest driver of jobs

"Up to half a million jobs were at risk without government intervention," Mr Reardon said. 

“The improvement in June can be seen across all the states which is a good indication that the HomeBuilder program is working, to varying degrees in each jurisdiction.

“The Government’s announcement of the HomeBuilder program has seen confidence in the market improve."

HIAbuilds

Source: HIA

As of last week, all states and territories have signed onto the HomeBuilder scheme after initial confusion, with Tasmania formally accepting applications.

Despite the states and territories not formally taking applications in June when this data was recorded, that hadn't stopped people registering interest. 

Earlier this week, Minister for Housing and Assistant Treasurer Michael Sukkar told Sky News over 40,000 people have registered for HomeBuilder grants since it was announced on June 4.

Given the relatively strict eligibility criteria, its likely not all of these expressions of interest will led to grant approvals. 

Initial forecasts from Treasury predicted HomeBuilder would provide 27,000 grants.  

“If the momentum from HomeBuilder continues, we will see more slabs poured before the end of the year, protecting jobs across the economy in manufacturing, retail and professional services,” Mr Reardon said.

Western Australia had the largest monthly increase in June compared to May 2020, rising by 211.2%, followed by:

  • South Australia (157.1%); 
  • Victoria (47.8%); 
  • Queensland (43.3%); 
  • New South Wales (12.6%); 

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How much of this growth is driven by HomeBuilder?

It still might be too early to truly tell how much of an impact HomeBuilder has had, as the numbers on how much it's been used are still a while away yet. 

One of the biggest criticisms of the scheme when it was announced was its limited scope - it only applies to those who meet the following criteria: 

  • They're an Australian citizen aged 18 years or older and be an individual, not a company or trust.
  • They're on an income of less than $200,000 for couples, and less than $125,000 for singles.
  • They're spending between $150,000 and $750,000 on a renovation for a home that has been previously valued at less than $1.5 million; OR
  • They're building a new home worth less than $750,000. 
  • The property is not an investment property.
  • They are preparing to build or renovate with licensed builders.

Australian Bureau of Statistics (ABS) data shows total building approvals in May were tracking at their lowest levels since early 2013, as building approvals fell by over 16% over the month. 

Speaking to The New Daily in early July, AMP Capital senior economist Diana Mousina said the scheme would do little to help with falling construction numbers. 

“I just don’t think that there will be enough interest in the program to really generate enough increase in construction to offset all the negatives,” Ms Mousina said. 

“It will help people who were already in the market, but I don’t know if it will actually encourage people to go into the new housing market.”

[Read: 'Outraged': How HomeBuilder has failed this rural Aussie couple]

However, research by REA Group shows buyer appetite is still surging, with enquiries to developers rising by almost 63% in June after a 54% rise in May. 

REA Group executive manager economic research Cameron Kusher last week said the HomeBuilder announcement in early June has led to a further surge in new property interest. 

“Not surprisingly, land estate enquiries have recorded the largest jump over the month, up 93%, followed by a 29.4% increase in apartment leads and a much lower 4.3% lift in enquiries for new retirement properties,” Mr Kusher said.

“I expect to continue seeing high levels of enquiry to developers as buyers look to capitalise on government incentives and [record-low] borrowing costs that are currently available.

“It’s no surprise that land estate new development is benefiting from HomeBuilder, given the package is geared towards new builds, there are restrictions on construction time frames that inhibit apartment development, and the Australian dream is to own a house.”

REA's data shows enquiries for land estates have jumped by more than 222%, while apartment enquiries are 79.1% higher. 


Disclaimers

The entire market was not considered in selecting the above products. Rather, a cut-down portion of the market has been considered which includes retail products from at least the big four banks, the top 10 customer-owned institutions and Australia’s larger non-banks:

  • The big four banks are: ANZ, CBA, NAB and Westpac
  • The top 10 customer-owned Institutions are the ten largest mutual banks, credit unions and building societies in Australia, ranked by assets under management in November 2020. They are (in descending order): Great Southern Bank, Newcastle Permanent, Heritage Bank, Peoples’ Choice Credit Union, Teachers Mutual Bank, Greater Bank, IMB Bank, Beyond Bank, Bank Australia and P&N Bank.
  • The larger non-bank lenders are those who (in 2020) has more than $9 billion in Australian funded loans and advances. These groups are: Resimac, Pepper, Liberty and Firstmac.
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Some providers' products may not be available in all states. To be considered, the product and rate must be clearly published on the product provider's web site.

In the interests of full disclosure, Savings.com.au, Performance Drive and Loans.com.au are part of the Firstmac Group. To read about how Savings.com.au manages potential conflicts of interest, along with how we get paid, please click through onto the web site links.

*Comparison rate is based on a loan of $150,000 over a term of 25 years. Please note the comparison rate only applies to the examples given. Different loan amounts and terms will result in different comparison rates. Costs such as redraw fees and costs savings, such as fee waivers, are not included in the comparison rate but may influence the cost of the loan.

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William Jolly joined Savings.com.au as a Financial Journalist in 2018, after spending two years at financial research firm Canstar. In William's articles, you're likely to find complex financial topics and products broken down into everyday language. He is deeply passionate about improving the financial literacy of Australians and providing them with resources on how to save money in their everyday lives.

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