Retailers are taking advantage of technology and the popularity of social media to reach their target markets anytime, anywhere. Marketing materials come in varying types – email newsletters, banner ads on websites, pop-ups, etc. These are designed to introduce new offerings, promote great deals or inform consumers about the retailer’s company and how to reach them. When you subscribe to mailing lists of retailers and/or follow their Facebook pages, you will constantly see their promotional materials and hopefully buy what they’re offering. Being part of their mailing list also means you will be informed about their products wherever you are.
While getting these messages is beneficial especially when you’ve been eyeing a certain product or service for quite some time, there are disadvantages, and unsubscribing is the way to go. Here are several reasons why unsubscribing to mailing lists and Facebook pages is a good idea:
It will help you to avoid impulse buying.
Seeing the latest promo of a retailer on your inbox or on your Facebook feed easily triggers the tendency of impulse buying, and sellers are banking on the ease and convenience of online shopping. By unsubscribing to mailing lists and Facebook pages, you can save money by not being tempted to buy something on a whim.
You can clean up your inbox and news feed.
An email newsletter from a retailer is sent to your inbox daily or weekly and sometimes, it becomes annoying, especially if you’re at work and are dealing with several important emails. If you unsubscribe to mailing lists and unfollow the Facebook pages, you will have more space on your inbox and social media news feed and easily see what you need to see.
In general, there’s no harm if you want to be part of retailers’ mailing lists or follow their Facebook pages. This will help you stay abreast of your favorite brands or service providers. However, if you are on a budget or just want to save money, unsubscribing is a good idea.