The platform was originally launched to US customers in June, taking four months to go Down Under.

The new system also allows shoppers to accrue points through both Klarna and the retailer they are shopping with when used with the Klarna app.

It is unclear what 'vibes' can actually purchase as the loyalty program is still being rolled out, but the website says it can unlock 'rewards' from retailers such as Sephora, JB Hi-Fi, Big W, Nike and more.

There are no fees to use the program (other than any fees using Klarna itself), and it can be used at any retailer, not just Klarna-affiliated stores.

Need somewhere to store cash and earn interest? The table below features introductory and ongoing savings accounts with some of the highest interest rates on the market.

Provider

4000$product[$field["value"]]$product[$field["value"]]$product[$field["value"]]More details
  • Bonus rate for the first 4 months from account opening
  • No account keeping fees
  • No minimum balance

High Interest Savings Account (< $250k)

  • Bonus rate for the first 4 months from account opening
  • No account keeping fees
  • No minimum balance
4000$product[$field["value"]]$product[$field["value"]]$product[$field["value"]]More details
  • A high-interest online savings account with no monthly fees, easy withdrawals and award-winning digital banking
  • No withdrawal notice periods or interest rate penalties
  • Save up to 10% on eGift cards at over 50 retailers with Macquarie Marketplace

Savings Account (Amounts < $250k)

  • A high-interest online savings account with no monthly fees, easy withdrawals and award-winning digital banking
  • No withdrawal notice periods or interest rate penalties
  • Save up to 10% on eGift cards at over 50 retailers with Macquarie Marketplace
000$product[$field["value"]]$product[$field["value"]]$product[$field["value"]]More details
*Rate varies on savings amount
  • Deposit $500 per month to get bonus interest
  • 5.50% p.a. available on total savings up to $100k.
  • 5.00% p.a. applies to savings between $100k-250K.
  • Tiered bonus rates apply. (TMDs at ubank.com.au)
*Rate varies on savings amount

Save Account (<$100,000)

  • Deposit $500 per month to get bonus interest
  • 5.50% p.a. available on total savings up to $100k.
  • 5.00% p.a. applies to savings between $100k-250K.
  • Tiered bonus rates apply. (TMDs at ubank.com.au)
010000$product[$field["value"]]$product[$field["value"]]$product[$field["value"]]More details
  • Deposit at least $1,000+ each month from an external source
  • Make 5 or more eligible transactions
  • Grow your savings balance each month

Savings Maximiser (<$100k)

  • Deposit at least $1,000+ each month from an external source
  • Make 5 or more eligible transactions
  • Grow your savings balance each month
40501$product[$field["value"]]$product[$field["value"]]$product[$field["value"]]More details
  • Earn up to 5.25% p.a. interest on balances up to $1M. T&Cs apply.

Reward Saver (< $1M)

  • Earn up to 5.25% p.a. interest on balances up to $1M. T&Cs apply.
05001$product[$field["value"]]$product[$field["value"]]$product[$field["value"]]More details

Goal Saver

    0200$product[$field["value"]]$product[$field["value"]]$product[$field["value"]]More details

    Bonus Saver Account (Amounts < $250k)

      010000$product[$field["value"]]$product[$field["value"]]$product[$field["value"]]More details
      For customers aged 14-35 years
      For customers aged 14-35 years

      Future Saver Account ( < $50k)

        010000$product[$field["value"]]$product[$field["value"]]$product[$field["value"]]More details

        Boost Saver

          Important Information and Comparison Rate Warning

          All products with a link to a product provider’s website have a commercial marketing relationship between us and these providers. These products may appear prominently and first within the search tables regardless of their attributes and may include products marked as promoted, featured or sponsored. The link to a product provider’s website will allow you to get more information or apply for the product. By de-selecting “Show online partners only” additional non-commercialised products may be displayed and re-sorted at the top of the table. For more information on how we’ve selected these “Sponsored”, “Featured” and “Promoted” products, the products we compare, how we make money, and other important information about our service, please click here. Rates correct as of July 27, 2024. View disclaimer.

          Customers signing up to the 'rewards' club can also earn a one-off $10 eBay shopping voucher after their first purchase and successful repayment.

          The loyalty program is offered to Australian customers ahead of European customers, according to head of Klarna ANZ Fran Ereira. 

          "From a retailer perspective, the great thing about Klarna’s rewards club is that it adds value to their existing loyalty program, rather than detracting from it," she said.

          "Members continue to participate in the retailer’s program - and they earn an extra layer of Klarna vibes on top of that."

          The rewards program is designed to deal another blow to the rewards credit card sector, with credit card use declining over the past ten years.

          “We developed our approach with direct input from customers, who said they often find traditional credit card loyalty memberships confusing and difficult to navigate and that they wanted more freedom within a rewards program," Ms Ereira said.

          Klarna co-founder and CEO Sebastian Siemietkowski said the BNPL offering eliminates "fees and high interest rates often attached when using credit cards and their accompanying loyalty programs".

          Klarna's marketing points towards the program being launched 'in-time' for Black Friday sales and Christmas.

          Consumer Action Law Centre policy director Katherine Temple, speaking in the context of Afterpay white-labelling Westpac savings accounts, said the "rapid" expansion of BNPL is problematic.

          "Australia has a debt problem. Buy now, pay later companies use slick marketing to normalise the use of credit for everyday essentials," she said.

          "I am concerned that this industry is setting young people up to fail financially, and that will only be turbocharged with these aggressive expansions.

          "Buy now pay later is credit - plain and simple. The rapid expansion of buy now pay later into everyday purchases is simply increasing the risk of people being caught in debt traps."

          In March, CommBank spent $300 million to acquire a 50% stake in Klarna's Australia/New Zealand business. 

          It operates similarly to Afterpay, with four 'interest-free' instalments, but late payments could result in late fees up to $15 per instalment.

          The platform also charges a 30c transaction fee and a variable purchase fee up to 5.49% to partner retailers, which is lower than some other BNPL platforms.

          See Also: Should BNPL be credit regulated?