Maven membership is free and consumers can rent a range of Holden vehicles from $225 per week.

Maven has been around since 2017 but has only been available to drivers in the gig economy, like Uber and food delivery services.

In addition to the car rental, users can benefit from unlimited kilometres, 24/7 roadside assistance, scheduled servicing and insurance.

Users are only required to pay for fuel, tolls, fines and any wear and tear deemed ‘unfair’, while insurance is capped at $1,000 for drivers older than 25 and $1,500 for drivers between the minimum eligible age of 21 and 24.

There’s a minimum 28-day rental period when first renting a car, after which members have the flexibility to return the car, rent it on a weekly basis or swap for another Holden model.

There’s also a seven days’ notice required, should members wish to swap or take a break from their rental vehicle.

The service is currently available at Holden dealers in Melbourne, Sydney, Adelaide, Brisbane, the Gold Coast, the Sunshine Coast and Perth.

Looking to compare low-rate, fixed car loans for your new car? Below are a handful of low-rate loans in the market.

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LenderCar LoanInterest Rate Comparison Rate* Monthly Repayment Interest Type Vehicle Type Maximum Vehicle Age Ongoing Fee Upfront Fee Total Repayment Early Repayment Instant Approval Online Application TagsRow TagsFeaturesLinkComparePromoted ProductDisclosure
6.59% p.a.
7.72% p.a.
$588
Fixed
New
No Max
$8
$400
$35,295
  • Demo vehicles accepted up to 7,500km
  • 3-7 year loan terms available
  • Balloon option available for fixed rates
 Disclosure
6.57% p.a.
7.19% p.a.
$588
Fixed
New
No Max
$0
$250
$35,278
  • No vehicle age limit
  • No ongoing or early exit fees
  • 1-7 years loan terms. Pay monthly, fortnightly, or weekly
 Disclosure
6.52% p.a.
6.95% p.a.
$587
Fixed
New, Used
No Max
$0
$350
$35,236
  • A leading Australian Finance Broker with proven experience you can trust
  • We've assisted more than 150,000 customers access over $8 billion in finance!
  • We are the experts at getting the keys in your hands
 Disclosure
5.66% p.a.
6.45% p.a.
$575
Fixed
New, Used
No Max
$0
$275
$34,515
5.99% p.a.
6.34% p.a.
$580
Fixed
New
No Max
$0
$250
$34,791
6.25% p.a.
6.52% p.a.
$583
Fixed
New
No Max
$0
$195
$35,009
6.49% p.a.
6.84% p.a.
$587
Fixed
New, Used
No Max
$0
$250
$35,211
6.49% p.a.
7.90% p.a.
$587
Fixed
New, Used
No Max
$15
$250
$35,211
6.29% p.a.
6.72% p.a.
$584
Fixed
New
No Max
$0
$0
$35,042
7.99% p.a.
8.99% p.a.
$608
Fixed
New, Used
No Max
$9
$265
$36,489
7.99% p.a.
8.27% p.a.
$608
Fixed
New
No Max
$0
$200
$36,489
More car loans
  • Available for purchasing new and demo vehicles
  • $5,000 to $150,000 loan amount
  • Redraw facility available up to $5000/day
  • Required: Good credit history, stable employment history. Aus citizenship or PR.

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Important Information and Comparison Rate Warning

All products with a link to a product provider’s website have a commercial marketing relationship between us and these providers. These products may appear prominently and first within the search tables regardless of their attributes and may include products marked as promoted, featured or sponsored. The link to a product provider’s website will allow you to get more information or apply for the product. By de-selecting “Show online partners only” additional non-commercialised products may be displayed and re-sorted at the top of the table. For more information on how we’ve selected these “Sponsored”, “Featured” and “Promoted” products, the products we compare, how we make money, and other important information about our service, please click here.

The comparison rates in this table are based on a loan of $30,000 and a term of 5 years unless indicated otherwise. The comparison rates for car loans and secured personal loans for the relevant amounts and terms are for secured loans unless indicated otherwise. The comparison rates for unsecured personal loans are applicable for unsecured loans only. WARNING: This comparison rate applies only to the example or examples given. Different amounts and terms will result in different comparison rates. Costs such as redraw fees or early repayment fees, and cost savings such as fee waivers, are not included in the comparison rate but may influence the cost of the loan. Comparison rates are not calculated for revolving credit products.

Monthly repayment figures are estimates only, exclude fees and are based on the advertised rate for the term and for the loan amount entered. Actual repayments will depend on your individual circumstances and interest rate changes. Rates correct as of . View disclaimer.

Important Information and Comparison Rate Warning

Maven targeting small business and millennials

Joanne Stogiannis, General Manager for Maven Australia said the service was in response to growing demand from start-ups and small to medium enterprises (SME’s) looking for mobility solutions to grow with their business.

“SMEs using Maven will enjoy the ease of access, comfort and the peace of mind that comes with the great range of Holden vehicles for their business without the worry of registration, insurance, maintenance and servicing costs,” Ms Stogiannis said.

“Since launching in October 2018 we have continued to grow our suite of flexible products and model range allowing our members to access premium Holden vehicles loaded with the latest connectivity, safety features and technology for a set weekly fee.”

Since launching to gig workers, Maven has more than 6,000 active members, a fleet of more than 2,300 Holden vehicles and an estimated 9 million ridesharing trips in its vehicles.

The service is helping Holden to market to a new customer base; nearly 80% of Maven reservations have been made by millennials.

The car manufacturer said that Millennials value experiences over possessions, with more than three in four of its young user base saying they would prefer to spend money on desirable experiences over buying goods.

Pricing and competition

Maven currently offers seven Holden models for rent; the cheapest is the Holden Trax LTZ for $225 a week while the most expensive is the Holden Trailblazer LTZ and Holden Colorado LTZ, both for $300 a week.

colorado ute

The Colorado LTZ. Source: Holden

Despite its already strong customer base, Maven faces stiff competition in the car subscription industry.

Hyundai announced it was partnering with car subscription service Carly in October, allowing motorists to subscribe to new and used Hyundai vehicles on a flexible basis Australia-wide.

The third-party subscription service currently offers a Commodore RS from $259 a week, with $3,000 insurance excess and usage limited to 1,200 kilometres a month.

While in June, Melbourne based car subscription service Carbar rolled out in Sydney, and announced a partnership with Jaguar Australia in September.

Carbar users can access a car for as little as $119 a week, but swapping cars will cost $150.

Car subscription services are emerging as a real alternative to traditional car ownership, as the costs of running a vehicle rise and new car sales plummet.