Hyundai joins car subscription service Carly

author-avatar By on October 23,2019
Hyundai joins car subscription service Carly

Photo: Hyundai i30. Image supplied.

Netflix-style car subscription service Carly has this week signed an industry-first deal with blockbuster car-maker Hyundai.

The partnership will allow motorists to subscribe to new and used Hyundai vehicles on a flexible basis Australia-wide via Hyundai dealerships.

Carly CEO Chris Noone said the partnership with Hyundai comes at a time when new car sales are declining.

“Car finance is getting harder to obtain and banks are cracking down on lending, especially after the banking Royal Commission,” Mr Noone said.

Pictured: Carly CEO Chris Noone. Image supplied.

“This is a new age for car ownership in Australia. The goalposts have definitely shifted from outright purchase and debt financing to more flexible arrangements to suit lifestyle and personal circumstances.”

Mr Noone said his car subscription platform is an alternative to saving for, leasing or borrowing money to buy a car and offers access to a range of new and used vehicles including insurance, registration and maintenance packaged into a single monthly payment with no long term commitments. 

“Subscribers can start, pause and stop their subscription and ‘switch’ cars as their needs change. This could be a short term switch to a vehicle more suitable for a holiday, a longer-term switch to cater for increasing family size, or pausing a subscription due to an extended holiday,” Mr Noone said.

Hyundai CEO JW Lee said the partnership was an industry-first.

“The future of personal mobility will not be based solely around vehicle ownership, and Hyundai will adapt to changing consumer demands,” Mr Lee said.

“Through this partnership, we will provide consumers with more choice, an alternative to purchasing a vehicle, which for some drivers may better suit their ever-evolving lifestyles.”

Are car subscription services the future alternative to car ownership?

Earlier this year, Melbourne-based car subscription service Carbar launched in Sydney as part of a broader plan to roll out across the rest of the country.

Last month, Jaguar Australia announced it would be partnering up with Carbar, so there’s no doubt the car subscription model is emerging as an alternative to traditional car ownership, as the costs of running a vehicle rise and new car sales fall.

If the rate of Carbar’s growth is anything to go by, car subscriptions are definitely becoming more popular.

According to Carbar CEO Des Hang, Carbar has experienced 150% month-on-month growth and has had over 100 signups in less than six months.

“By all indications, we think subscriptions will become a sizable chunk of the vehicle market,” Mr Hang said.

“Car ownership is ingrained in the Australian culture, so it won’t entirely replace owning a car. Not overnight at least. But the market is shifting in line with global car ownership trends.”

One-third of Aussies want an electric car in the next five years

An Origin Energy survey found that one-third of Aussies believe they will own an electric car within the next five years.

Currently, electric vehicles make up only 0.2% of the new-car market.

Hyundai recently launched the electric Kona SUV and an electric and plug-in hybrid version of the Ioniq small car.

Hyundai recently partnered up with Origin Energy to boost sales of its electric vehicles.

A spokesperson for Carly told some of Hyundai’s electric vehicles will be available for subscription.

“We expect a full range of Hyundai cars to be represented on the Carly platform. We expect dealers to include some of the Hyundai EV range along with the popular i range of small and medium passenger vehicles and the SUV range,” the spokesperson said.

Company Advertised rate Comparison rate* Monthly repayments  
Car Loan (New) 4.89% 5.44% $376 More details
Car Loan (Up to 2 years old) 5.45% 5.80% $382 More details
New Car Loan 5.49% 5.87% $382 More details
Discounted Personal Loan (Car Loan) 5.64% 5.99% $388 More details
New Car Loan Fixed 6.45% 6.66% $391 More details
Secured Car Loan Fixed 6.99% (up to 9.49%) 8.05% (up to 10.53%) $396 (up to $420) More details
Ad rate Comp rate* Repayments
Car Loan (New)
4.89% 5.44% $376
More details
Car Loan (Up to 2 years old)
5.49% 5.84% $382
More details
New Car Loan
5.49% 5.87% $382
More details
Discounted Personal Loan (Car Loan)
5.64% 5.99% $388
More details
New Car Loan Fixed
6.45% 6.66% $391
More details
Secured Car Loan
6.99% (up to 9.49%) 8.05% (up to 10.53%) $396 (up to $420)
More details

*Data accurate as at 2 December 2019. Rates based on a loan of $20,000 for a five-year loan term. Products sorted by advertised rate, then by company name (A-Z). Repayments are calculated based on advertised rates. View disclaimer.

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Emma joined as a Finance Journalist in 2019. She is a journalist with more than five years experience across print, broadcast and digital media, with previous stints at Style Magazines, 4ZZZ radio, and as editor of The Real Estate Conversation. She's most passionate about improving the financial literacy of young women and millennials by writing about complex financial topics in a way that's easy for the average Joe (or Jill) to understand. When she's not writing about finance she's watching Greys Anatomy (again).

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