September 22, 2017

About ZARA – The Story of Fast Fashion and How It’s Saving You Money

A lot of people take pleasure in shopping for clothes and shoes in Australia. Obviously, it costs money, but for the money-conscious, cheap shopping is the name of the game. This does not necessarily mean buying the cheapest items available, but rather getting things that are both affordable and useful. You’ll find that there are a lot of ways to save money while shopping for clothes and shoes, and you don’t really need to exert a lot of effort to achieve this. In some cases, the brand or store itself, and the way they manufacture products, can help save you money. Take the case of Zara. 

Zara is a Spanish brand which has established its presence in more than 50 stores with its more than 1,500 stores. This large retailer is a champion of a manufacturing philosophy known as “fast fashion”. Aside from Zara, Topshop, H&M, and Xcel Brands are other large clothing retailers that adopt the concept of fast fashion.  

Fashion retailers use the term “fast fashion” for clothing collections which are based on trends seen at Fashion Week every year. In simple terms, it takes on fashion trends and clothing is designed and mass produced quickly at affordable prices. This means that a large chunk of the consumer market will be able to purchase clothes with the latest styles at lower prices. In this case, you’ll be able to save money when shopping.  

Where did the clothing philosophy “fast fashion” originate? During the 1980s, there is a manufacturing concept known as “quick response”. It then moved to the model of “fast fashion” during the late 1990s up to the early part of the 21st century. Nowadays, “quick response” is associated with “fast fashion” for mass manufacturing designer clothing effectively, thanks to new technologies that greatly decrease the time spent from design to production. 

Zara has been considered to be at the forefront when it comes to reducing the time between design and production. As the manufacturing time is reduced, they are able to create thousands of product units per year. What does this mean for those who are shopping on a budget? With the shortened manufacturing time, Zara can offer new items more frequently, giving you more options, and with new items, product availability is likewise improved. With more clothing options, Zara is able to cater to a lot of customers who are looking for stylish garments at affordable prices. 

Got other shopping tips in Australia? Share your ideas on how to go shopping on a budget in the comments section. 

About the author  ⁄ Marxa Dillan

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